青島希尼爾翻譯公司（www.googlemapbuilder.com）整理發(fā)布2016-07-26

希尼爾翻譯公司（www.googlemapbuilder.com）2016年7月26日了解到：A new report from market intelligence firm IDC shows Apple Watch sales have dropped 55% since the product was launched in early 2015.

市場調(diào)研機構(gòu)IDC發(fā)布的一份最新報告顯示，自蘋果手表于2015年初上市以來，銷量大量下滑了55%。

The watch debuted to a backlog of orders and 3.6 million units were shipped in its first three months on the market. But sales plummeted to just 1.6 million in the latest quarter, according to IDC. That’s in spite of a price discount.

2015年初，蘋果手表上市的前三個月銷量就達360萬只。然而，今年Q2的銷量直線下降，僅為160萬只——盡管價格已經(jīng)打了折扣。

Apple it set to deliver an updated operating system for its smartwatch this fall -- called watch OS 3 -- which promises new features and improved performance. It’s widely expected to also introduce a redesigned "Apple Watch 2" in the autumn.

今年秋季，蘋果智能手表將會更新到一個叫做watch OS 3的操作系統(tǒng)——據(jù)稱將有新的特點并改善了性能。備受期待的是，今年秋還將引入一款新設計“蘋果手表2”。

"Consumers have held off on smartwatch purchases since early 2016 in anticipation of a hardware refresh," explained Jitesh Ubrani, a senior research analyst at IDC.

IDC高級分析師 Jitesh Ubrani表示，“出于對新的WatchOS系統(tǒng)的期待，在2016年前半段，消費者對智能手表持觀望的狀態(tài)?！?span id="jxfbjvrd" class="style52">

Meanwhile, other manufacturers are now seeing better numbers. Samsung (SSNLF), Lenovo (LNVGY) and LG Electronics grabbed larger shares of the market in the latest quarter, though their growth comes from a low base.

同時，上個季度，其他品牌比如三星、聯(lián)想和LG的出貨份額都有了大幅的上升，盡管他們之前的基數(shù)較低。

Ramon Llamas, IDC’s research manager for wearables, forecasts the smartwatch market will return to growth next year as firms introduce new applications and cellphone-connected features.

IDC可穿戴設備研究主管Ramon Llamas表示，隨著新的應用以及手機連接性能的發(fā)布，智能手表的需求將在下一年回暖。

Apple was relatively slow to introduce a smartwatch as other firms piled into the sector. But the Apple Watch grabbed a lion’s share of the market immediately after its launch.The Apple Watch was the company’s first new device category since Tim Cook took over as CEO.

相比其他公司大量涌入智能手表行業(yè)，蘋果公司引入智能手表的步伐相對較慢。然而，在其發(fā)布智能手表產(chǎn)品后，仍快速成為這個市場的超級霸主。蘋果手表是自 Tim Cook接任CEO后發(fā)布的第一款產(chǎn)品。

Apple (AAPL, Tech30) does not break out separate sales figures for its Apple Watch and did not respond to requests for comment on the IDC report.

蘋果公司并未發(fā)布蘋果智能手表的銷售數(shù)據(jù)，也未對IDC的報告作出回應。
來源:CNN